To develop and improve the user experience of the website, OK Perintä uses both first and third-party cookies on the website. The information collected can also be used to improve the relevance and targeting of advertising and for enabling social media like and share features.

What are cookies?

A cookie is a small text file that is sent and stored on the user’s computer. Cookies don’t damage the computer, or the files stored on it. The main purpose of cookies is to improve and customize the user experience of the site and to analyze and improve its functionalities and content. First-party cookies originate from the website you are visiting. Third-party cookies originate from other sites and are used in the optimization and targeting of communications and marketing. Users cannot be identified using cookies alone.

Personal data protection

According to the General Data Protection Regulation, you have the right to decline third-party cookies, which include, for example, cookies related to advertising analytics or tracking, or cookies related to social media liking or sharing features. Third-party cookies mainly impact personalized and targeted advertising and the website’s user experience.

Which cookies do we use on our website?

Necessary cookies

These cookies are necessary for the website to function, and they cannot be disabled.

Performance cookies

Performance cookies enable us to measure website use, so we can improve the user experience and performance of the site. These cookies allow us to acquire information about the most and least popular pages on the website and how users navigate the site. The data is collected anonymously, and it doesn’t contain identifiable personal information. If performance cookies are disabled, we cannot monitor the website’s performance and we get no information about which page a user has visited and when the visit occurred.

The performance cookies used include Matomo and HubSpot.

Functionality cookies

Functionality cookies enable improved and more efficient functionalities and personalization of the website. If these cookies are disabled, some features linked to the cookies, such as videos or chat windows, might not function correctly.

Targeting cookies

Targeting cookies are cookies managed by our partners. They are used to target advertising, so that it meets user interests and profiles in an optimal manner. Targeting cookies don’t store personal information but they do identify unique users through browser and device information. If these cookies are disabled, the relevance of ads decreases.

Social media cookies

Social media cookies are cookies offered by social media service providers. We have added them on the site to enable the sharing of content across different channels. Social media cookies enable the monitoring of the users’ browser information and interests to compile a user profile. This may affect the content and messages the users see on other websites. If social media cookies are declined, social media sharing and liking possibilities may disappear completely.

Social media cookies used include Facebook and LinkedIn.

How do I manage cookies?

The necessary cookies on our site are necessary for the site to function properly, and they can’t be disabled. You can manage performance, functionality, targeting and social media cookies in your cookie settings by accepting or declining the cookies you want. The settings affect user experience, ad targeting and the sharing and liking possibilities on social media. Disabling cookies can potentially disable some features on the website.

You can manage your cookie settings by clicking the link at the bottom of the page.

How often do we update our cookie policy?

We update our cookie policy whenever we add a new cookie or make other changes. The latest update on our cookie policy was made June 8, 2020.